Your marketing strategy should cover all aspects of your business - it's not just about the advertising materials you put out. Personalised name badges are a great way to help customers connect with your staff, and show that you're a company that values people. An employee with a name badge appears much more approachable than a nameless staff member, especially in a store with a high turnover of staff or lots of different customers. Since it might not be possible for everyone to get to know each other by name, a badge is the next best thing.
Create a more personal connection with customers
It's been shown that 76% of customers have more trust in a company whose employees wear name badges. Badges allow customers to easily address staff by name, feeling more of a personal connection. If they've spoken to a particular member of staff over the phone, they'll have no trouble identifying the same person in store. Customers who feel like they have a genuine, human relationship with staff will be more likely to spend money, recommend the business to others, and stay loyal to your brand.
Increase staff responsibility
Name badges can remind your staff of their responsibilities at work, and they'll know that unhappy customers will be able to refer to them by name when complaining. This motivates staff to do their very best to make sure that every customer leaves the store happy. Mystery shopping assignments can be a great way to find out how your staff are performing and identify any areas that need improvement. Having your staff wear name badges means that mystery shoppers will be able to give feedback on each individual, which will allow you to give more targeted training and advice.
Show off specific expertise
Some of your team members might be more qualified in certain areas than others, but your customers won't know that unless you tell them. Including a job title below the name on your badges can help direct customers to the right member of staff. This saves time, and prevents customers getting frustrated when they're handed from person to person. Your job titles could be as simple as 'Cashier' and 'Manager', to indicate different levels of authority, or more descriptive. For example, in an electronics repair store, you might have, 'Diagnostic expert', 'Technician', and 'TV repair expert.' This helps to show off the individual skills possessed by your employees, and gives customers a better idea of who to talk to for help.